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Credit card redesigns may lead to variety of options for customers

Sunday, December 18, 2011

Chase Bank recently announced the redesign of its Visa credit cards - allowing more space on the front for the Chase logo. This new design is in trial mode currently but Visa has pans to roll out its new design to other financial institutions in order to increase the branding and logo visibility of the individual issuing banks.

All important information, including the credit card number, customer name and expiration dates are on the back of the card in the new Visa design. Some analysts say that this new design may dissuade some types of credit card fraud by making it more difficult to see the number when it is being swiped.

How much does the design of your credit card matter?

Most credit card companies offer a wide range of customization for the look and feel of a credit card. Many of these allow customers to express their interests through a card. Perhaps the most well-known tactic is a platinum or gold colored card that American Express, MasterCard and Visa give as a sign of a high spending limit to long-term, high income card holders.

Another credit card design option is the photo security credit card. Some institutions have begun offering customers the option to include color photos of themselves on the face of a card. This can deter credit card thieves from using your credit card in person.

Non-profit organizations have also used the opportunity to give customers a chance to show devotion to a cause. Pink ribbons for breast cancer, koalas for the World Wide Federation and other well known Before considering a custom card, familiarize yourself wit the terms of the card.

Often rewards cards are customized with images that reflect what the buyer is saving for. For example, travel cards may sport an airplane or a photograph of Disney World. These images can serve as a reminder about what a customer is saving points for.

Even sports teams and other hobbies are often featured on cards. Often there are several designs for one to choose from. Again, these personal customizations may come with a customization fee so read the terms carefully.

Credit card customization has become more and more fluid. Many companies now allow its members to upload personal photos to a card. Choose something that will help you to meet your own spending goals.