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MasterCard’s Priceless Boston Campaign Brings Best of City to Cardholders
9 May
MasterCard holders can experience Boston in a whole new way, thanks to a new campaign designed to encourage travel to the eastern city.

The Priceless Boston project offers opportunities such as a private meet and greet with Red Sox hitter David Ortiz, a pizza making class for kids with celebrity chef Ken Oringer, the chance to attend a Boston Pops concert and meet the conductor, Keith Lockhart.

Raja Rajamannar, chief marketing officer at MasterCard, said the campaign is geared toward Boston residents and travelers alike, and was created to celebrate the city’s best, from sports and education, to arts and cuisine. “From North End to South End, we are working with our partners to bring our cardholders that live in or visit the city one-of-a-kind experiences about which they are passionate.”

Boston follows previous “Priceless” campaign cities

Other cities that have had the “Priceless” treatment from MasterCard include New York, Chicago, Las Vegas, and Miami, and Los Angeles. In each city, the company highlights dining, sports, shopping, arts, entertainment and travel opportunities.

In Boston, participating organizations include the Boston Red sox, Boston Pops, Museum of Science, TPC Network golf courses, exhale spa, and restaurateur Ken Oringer.

David Ortiz of the Boston Red Sox is partnering with MasterCard to promote the launce. “This city has embraced me and my family for the past 14 years and I’m proud to call Boston home,” said Ortiz. “I’ve experienced so many of my greatest memories here and I’m now excited to be able to share some of the priceless experiences this city has to offer.”

Sushi-making, beer-brewing, and a day at Fenway Park on offer

Some of the experiences in the Priceless Boston campaign include:

• A day at Fenway Park with a player meet-and-greet, VIP tour, premium tickets and one inning inside the Green Monster
• A Boston Ballet VIP experience including premium seats to Swan Lake, backstage access, and a chance to meet the dancers
• A walk inside the ropes on the PGA Tour at the Deutsche Bank Championship
• A sushi-making class at Uni, one of Boston’s most acclaimed Japanese restaurants
• An exclusive after-hours tour at the Samuel Adams Brewery, including access to the barrel room and specialty beer tastings
• A space exploration experience at the Charles Hayden Planetarium at Boston’s Museum of Science, led by a former NASA astronaut

The offers can be booked, reserved, and purchased at www.priceless.com/boston.

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